In a groundbreaking fusion of automotive innovation and timeless entertainment, BMW has introduced the "UNO Car Party!" An in-car gaming experience that brings the beloved card game to life on the road. This exciting adaptation, crafted in collaboration with Mattel and gaming platform AirConsole, was unveiled at Gamescom in Cologne, Germany, and is now available in over 500,000 BMW and MINI vehicles.
The "UNO Car Party!" leverages AirConsole’s cutting-edge technology, enabling up to four players to connect their smartphones as controllers. This seamless integration allows passengers to engage in a social gaming experience directly through the car’s infotainment system, transforming ordinary road trips and pit stops into lively, interactive breaks.
"UNO brilliantly showcases the potential of AirConsole by offering a game that’s universally loved, integrated perfectly with the car’s hardware, and optimized for our phone-controlled gaming platform," said Anthony Cliquot, CEO of AirConsole. This setup lets each player privately view their cards on their own device, adding a layer of immersion and excitement to the classic game.
Safety remains paramount—BMW ensures that the game can only be played when the vehicle is in park, allowing drivers and passengers to enjoy the fun without compromising on-road safety.
With this innovative move, BMW is not just pushing the boundaries of in-car entertainment but also enhancing the overall driving experience by turning downtime into a memorable, shared adventure