Ray Ban appoints ASAP Rocky as their first ever Creative Director
Ray-Ban announced the appointment of fashion innovator and entrepreneur, A$AP Rocky, as its first-ever Creative Director. Known for his trendsetting influence in both the music and fashion industries, Rocky will bring his distinctive vision to Ray-Ban Studios, guiding creative projects and shaping the future of the brand’s image & design.
He kicks off the appointment with the Blacked Out Collection, a redesign of the Mega Icons with a brand-new lens type, expected for release in April of 2025.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” said A$AP Rocky. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
“Ray-Ban transcends the eyewear industry; it's not just a brand, it’s a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin!” says Ray-Ban President, Leonardo Maria Del Vecchio.
