DJ Tira has relaunched his apple cider brand. Picture: DJ Tira Instagram
In the vibrant world of South African music, few names resonate like DJ Tira. Renowned not only for his electrifying DJ sets but also for being the mastermind behind Afrotainment, one of the country’s most influential independent record labels.
Tira has spent years championing fresh talent like BigNuz, Duncan, NaakMusiq, DJ Cndo, and the Qwabe Twins just to name a few.
Yet, as the "Sikilidi" hitmaker shifts gears into the world of beverages, he is set to turn heads once again.
In an ambitious move to reinvigorate consumer interest, DJ Tira has announced the relaunch of his apple cider brand, now affectionately dubbed ‘Makoya Bearings’.
This exciting revamp comes just in time as summer approaches, a season synonymous with relaxed gatherings and refreshing drinks across Mzansi.
Originally introduced in 2022, Bearings Cyder aimed to carve out its niche in a competitive market, but the recent redesign showcases DJ Tira's commitment to elevating the brand.
The new packaging features a contemporary aesthetic, prominently displaying Tira’s own image alongside an updated logo, which promises to resonate more with consumers.
In an Instagram post, the music mogul reassured fans that while the look has changed, the beloved taste remains the same.
DJ Tira’s entrepreneurial spirit is on full display, as he navigates the intersection of music and the beverage industry.
Like many stars in the entertainment field, he’s capitalising on a trend that sees musicians venturing into the space of liquor, whether it’s vodka, champagne, or tequila, as a means to diversify their income and brand themselves further.
The excitement surrounding the relaunch has not gone unnoticed. Industry peers and fans have expressed their enthusiasm for the newly revamped drink.
Social media has erupted with supportive comments, celebrating Tira's latest endeavour. One fan enthusiastically declared: “Good time, good season. Good drink, abushe!” while another attested to his status as a "grootman" (big man) in the industry.