Ben Sumadiwiria, also known by his creator name, Bobby Saputra. Picture: Instagram.
Some content creators will do just about anything for views, because more views equals more money.
Be careful what you believe on social media, Mzansi. The outrageous stunts have begun. Indonesian content creator Ben Sumadiwiria has captured the attention of millions of netizens with his outlandish content that mirrors the opulent lifestyles of the ultra-rich.
Indonesian content creator Ben Sumadiwiria has been capturing the attention of millions of netizens with his outlandish content that mirrors the opulent lifestyle of the insanely rich.
The former chef-turned-content creator, uses the online persona, Bobby Saputra (@supercoolben).
His billionaire alter-ego is touted as “the son of the richest man in Indonesia”.
His account has amassed more than 1.3 million followers by sharing insights into his "billionaire“ life, which involves luxurious experiences, extravagant dining and a plethora of flashy possessions.
In his latest outlandish stunt, reminiscent of the extravagant lives portrayed in the film, “Crazy Rich Asians”, Bobby is seen alone at The H Club, Asia’s flagship nightlife venue, munching away on burgers while crying and listening to the DJ’s emotional playlist.
Displayed on a screen behind the DJ is the message, “Sorry for your breakup Bobby”.
Bobby’s tagline on the video read: “Son of billionaire rents out Asia’s biggest nightclub with a DJ, to deal with breakup instead of a therapist.”
The skit garnered close to 2 million views in just one day.
Watch the video below.
Sumadiwiria filmed the video as part of a marketing strategy for his new burger joint, however some netizens actually believed it to be true and took to the comments to comfort him.
@rawraw.x commented: “They say money can’t buy you happiness! He seems like he’s healing his wound with something that brings him joy.”
@seasalt.comx wrote: “At least he’s feeling what he’s feeling you know. He’s letting his emotions out healthily in his own space.”
Sumadiwiria isn’t the only content creator who uses a “billionaire lifestyle” to gain followers and secure the bag.
If you watch Aris Yeager's videos, you'd think he was your typical, spoiled rich kid, until you realise it's all an act.
The comedy creator has adopted a rich kid persona, Louis, known as “The European Kid” and has posted numerous videos of himself acting entitled while upholding a swanky lifestyle that includes gourmet dinners, driving fancy cars, enjoying private jets and partying on yachts.
According to an online interview with Yeager, he said that he earns about $15k to $25k from brand deals for every video he posts.
The 25-year-old currently has 1.1 million followers on Instagram and 1.9 million followers on TikTok.
These two content creators have also teamed up in a couple of videos.
Earlier this year, Yeager and Sumadiwiria posted a video where they both can be seen trying to gain entry to the Ambani family house in Bombay, India.
The TikTokkers lie to the guards that they are “rich friends” of the Ambani’s and ask if they can wait inside their home until the Ambani family get back.
Unfortunately for them, they couldn’t fool the security guards as they do some netizens daily.
Watch the video below.