Celebrate Rooibos Day with Carmién Tea: South Africa’s Best
It’s a well-known fact that Rooibos tea is a national treasure, loved the world over for its taste and health benefits. So it makes total sense that there’s a day dedicated to this caffeine-free brew.
On Rooibos Day, 16 January, Carmién Tea proudly celebrates its role as the country’s only crop-to-cup rooibos brand, highlighting its rich heritage and global impact. From its humble beginnings in 1998, Carmién has grown into a symbol of quality, sustainability, and community empowerment, bringing the unique story of rooibos to the world.
A Journey Rooted in the Cederberg Mountains
Carmién Tea’s journey began in a small farm shop on Brakfontein Estate, near Citrusdal, where founder Mientjie Mouton’s vision for a premium rooibos brand took shape. Rooted in the heart of the Greater Cederberg Biodiversity Corridor, the company’s commitment to quality and sustainability has helped it become a globally recognized producer of this indigenous tea.
Mientjie Mouton’s deep connection to rooibos has driven Carmién to produce only the finest teas, while simultaneously empowering local communities. Through shared ownership partnerships with trusts like the Bergendal Worker Trust and the Mouton Workers Trust, Carmién has created a model that not only delivers exceptional tea but also improves the livelihoods of more than 620 workers and their 5,000 dependents.
The Health Benefits of Rooibos
Rooibos is renowned for its numerous health benefits, making it a drink for all ages. Unlike traditional teas, rooibos is naturally caffeine-free, offering a soothing, hydrating experience without the side effects associated with caffeine. Rich in antioxidants like aspalathin, rooibos helps combat oxidative stress, reduce inflammation, and protect against inflammation.
With no kilojoules and low tannins, rooibos doesn’t interfere with iron absorption, making it a perfect addition to a balanced diet. It’s a natural, preservative-free solution for a wide range of health concerns, inside and out.
Carmién Tea’s Commitment to Sustainability and Quality
As South Africa’s only crop-to-cup rooibos brand, Carmién Tea ensures complete traceability and unrivaled quality. By sourcing only the finest rooibos from regions like Piekenierskloof, Nieuwoudville, Wupperthal, and Gifberg, Carmién adheres to the highest quality standards and supports Fairtrade principles. This commitment is integral to their ethos of "Growing Goodness," ensuring not only exceptional products but also a positive impact on local communities and the environment.
Carmién’s crop-to-cup model means the company controls every aspect of the process - from cultivation to production - ensuring that every cup of rooibos is crafted with care. The company’s direct-to-consumer approach guarantees competitive pricing, transparency, and a closer connection with their global audience.
Empowering Communities Through Shared Ownership
Carmién Tea’s unique shared ownership model is central to its business strategy, with workers holding a stake in the company’s success. This innovative approach fosters a sense of responsibility and mutual respect, creating long-lasting relationships and a stronger sense of community among the workers. Through this model, Carmién has empowered hundreds of people in the Cederberg region, offering them the opportunity to thrive alongside the brand’s success.
The company’s commitment to sustainability extends beyond the farm. Through initiatives like Ubuntu Citrusdal, which supports women and children in the local community, Carmién actively contributes to the well-being of the broader Cederberg area. These ethical practices and community-driven efforts are reflected in the brand’s values and the quality of its products.
Savour the Taste of South Africa
On Rooibos Day, Carmién Tea invites tea enthusiasts around the world to celebrate the authentic taste of South Africa’s rich cultural legacy. Whether enjoyed hot or iced, Carmién rooibos offers a refreshing and healthful experience, rooted in a deep respect for nature, quality, and community.
For more information about Carmién Tea and to explore their range of premium rooibos products, visit www.carmientea.co.za.