Amiri, luxury brand, cape town AMIRI Boutique in Cape Town. Image: Supplied
AMIRI announces the opening of its new boutique located at the Victoria Wharf Shopping Centre in Cape Town’s V&A Waterfront with an in-store event.
The Cape Town boutique marks the brand's second storefront in South Africa following the opening of its inaugural Johannesburg location in 2022.
AMIRI Cape Town continues to expand the brand’s footprint in the region, bringing its distinctive Hollywood aesthetic to a global audience. Designed by Founder & Creative Director, Mike Amiri, the boutique spans 765 square feet and follows the brand’s ‘Open Gallery’ retail concept with handcrafted wooden wall installations by artist Oksana Schön.
The interior features an ocean-blue carpet adorned with the MA Quad Monogram, complemented by custom white oak furniture and travertine marble tables – accents that reflect AMIRI’s Hollywood roots and the West Coast lifestyle that inspire its designs.
While enjoying light bites and cocktails, guests were given a first glimpse into AMIRI’s offering from the Pre-Spring 2025, Autumn-Winter 2024, and Pre-Fall 2024 collections, including accessories, footwear, and men’s ready-to-wear garments.
The opening celebration was attended by a host of notable local DJs, musicians, and artists — including musician Black Coffee, artist Imraan Christian, and DJ Mihlali The Guy – many of whom wore AMIRI’s Hollywood-inspired designs.
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