There’s a lot that goes through the Product of the Year research than packaging. Picture: Pexels.
The consumers have spoken, and the Product of the Year South Africa (Poysa) has announced the winning products for 2024.
Every year, selected products participate in the research study and stand a chance of being bestowed the Product of the Year seal.
Products must have national distribution and demonstrate meaningful consumer innovation in one of the following areas: function, design, packaging and ingredients.
It could be an entirely new product or a useful innovation to a product or brand, such as a new ingredient, redesigned shape or size, new packaging or a new formulation.
While there are many categories, our focus is on the personal care categories. They are divided into haircare, body wash, personal health, shaving and facial care.
MPL Sure2Gro Fermented Rice Water Treatment won best haircare, Satiskin Blissful Berry Concentrated Refill 1l won best underbody wash, Microlax Micro–Enema won under personal health, BIC Soleil Escape Jasmine and Eucalyptus 5 Blade won the shaving category while Sorbet BB Cream won the best facial care product.
Product of the Year is voted for by 2 000 connected adult consumers in South Africa. The study is conducted by research partner Kantar. It concluded that 77% of the people surveyed found that a Product of the Year logo influenced their decision to try a new product.
"For Product of the Year, we analyse and present the data that serves as a reference point for selecting winners, allowing them to stand out in a competitive market.
“The dual impact of our research means that it helps manufacturers better understand their consumers and get closer to their needs while also empowering consumers to find the best new products.
“Congratulations to the winners, as well as the entrants, outshining competitors in an increasingly competitive market is an enormous achievement,” said Belinda Reyneke, a research consultant for Kantar’s Insights Division in South Africa.