Samro has reached unprecedented financial growth, achieving the highest revenue ever and the lowest Cost-to-Income (CTI) ratio in ten years.

This financial success positively benefits members by facilitating increased royalty distributions and fair compensation. The ongoing emphasis on financial sustainability and operational efficiency highlights the organization’s dedication to maximizing member earnings while bolstering long-term stability.

During its 2024 Annual General Meeting (AGM) on December 5, SAMRO reported a notable 15.2% rise in Total Company Licence Revenue, increasing from R593.7 million in 2023 to R683.8 million in 2024.

This expansion is fueled by a diversified licensing that has opened up new revenue avenues and strengthened SAMRO's mission to optimize value for its members.

Furthermore, new business generated R35.9 million in total revenue, marking a 32.5% year-on-year growth, while digital revenue—a crucial growth sector—rose by 56.3%, indicating a significant change in music consumption trends.

In the 2023/2024 financial year, Samro distributed a record-high amount of R429 million to its members, reflecting a 63.8% increase from the previous year.

The rise in revenue led to a 12.5% increase in distribution expenses (royalties available for distribution in 2025).

Samro’s focus on financial efficiency has resulted in the lowest Cost-to-Income ratio in a decade, decreasing to 22.9% in 2024—a 2.1% reduction from the prior year—continuing a consistent downward trajectory toward the organization’s target of 20%.

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Samro achieves the highest revenue and royalty distributions in a decade