Kanye West, now known as Ye, is once again accusing adidas of trying to stop his Yeezy brand, even though their partnership ended in 2022.

In a recent Instagram post, Ye criticised adidas for prioritising its website over his Yeezy site on Google search results and alleged past misconduct, including design theft and unfair treatment.

"When you google Yeezy.com, the adidas site comes before the Yeezy site. Members at adidas, stop doing this," Ye wrote, adding: "Stop doing your moves to hold me back. Our partnership is done."

The rapper-turned-designer claimed adidas froze his accounts and attempted to intimidate him during their collaboration, which was once hailed as groundbreaking in the sportswear industry.

"You’re a 60 billion dollar company that froze my accounts. Now I’m back on my feet (no pun intended), and I’m not going to stand for this (no pun again)," he said.

Ye's explosive Instagram post comes nearly two years after adidas cut ties with him following his anti-Semitic comments, which the company described as "unacceptable, hateful, and dangerous".

The decision brought an abrupt halt to the production of the Yeezy line, which had contributed roughly 7% of adidas's annual revenue, or an estimated €1.5 billion.

Ye further alleged that adidas's actions extended beyond their partnership, accusing the company of stealing his designs and exploiting him.

"Everyone remembers I had major issues with adidas because of design theft and oppression before 'the tweet'," he stated, referencing the controversial comments that led to the partnership's collapse.

In his post, Ye also criticised Jerry Lorenzo, founder of "Fear of God", for collaborating with adidas after the fallout.

"Y’all know Jerry was corny and disloyal for doing work with Adidas after the way they handled things," Ye wrote, adding that he attended Lorenzo's show despite feeling it copied his Hollywood Bowl event.

#yeezy

Kanye West calls out sportswear giant adidas over alleged sabotage of his fashion line