Musa Keys entertained guests at the launch of the iconic Jack & Coke drink. Picture: Supplied
Local performers and guests braved the winter chill to celebrate the launch of the renowned Jack Daniel’s and Coca-Cola alcoholic ready-to-drink (ARTD) spirit cooler that has finally graced South African shores.
Red-and-black themed, the celebration on the weekend was an upbeat affair with excellent cuisine, vibrant conversation, and great music.
Among the best performers to grace the stage were the acclaimed Dlala Thukzin, DJ PH, and Musa Keys, making the evening a spectacular experience.
Following its successful introduction in over 25 markets globally, including the United States, Mexico, and Japan, the spirit cooler is now making its debut in South Africa as a way of keeping a commitment to consumers at the heart of its innovation.
The spirit cooler is a ready-to-drink blend of both brands and is the perfect hangout essential for celebrating real moments.
As a consumer-first company, this innovation will offer South African adult consumers the opportunity to enjoy the iconic taste of this classic bar cocktail in a convenient, ready-to-drink format. To accommodate varying consumer tastes, the launch offers two variants: the classic Jack Daniel’s and Coca-Cola and a Coca-Cola Zero Sugar version.
“We are delighted to bring the Jack Daniel’s and Coca-Cola ARTD to the South African market, providing consumers with a new and exciting way to enjoy the timeless combination of our two iconic brands,” said Peter Orfanidis, area manager of Southern Africa for Brown-Forman.
Natasha Chetty, emerging categories senior director at Coca-Cola Africa, emphasised the partnership’s commitment to providing exceptional taste experiences in a convenient ready-to-drink format.
“As we continue to listen to consumers through our innovative product offering and expand the availability of Jack Daniel’s and Coca-Cola across the globe, we are thrilled to introduce this spirit cooler inspired by one of the world’s most beloved bar cocktails. This new offering represents our commitment to bringing exceptional taste experiences to consumers in a convenient ready-to-drink format,” she said.
The collaboration of two iconic brands also underscores responsible drinking among legal drinking-age individuals through its Responsible Alcohol Marketing Policy, featuring clear responsibility symbols on cans and packaging.
The Star
anita.nkonki@inl.co.za
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